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Archive for the ‘Offline Marketing’ Category

PostHeaderIcon Online Vs. Offline Marketing: The Best Method For Your Business

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Wondering which marketing method is best for your business? There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and cyber technology. Online vs. offline marketing: which is better and which provides the best result? Let’s take a look at the following:


Both types of marketing involve cheap and expensive methods alike.

a. Online marketing

• Cheap: Putting up a blog, joining forums, and commenting in others’ blogs to spread the word about your site or business.

• Expensive: Paying for a domain, plus engaging in search engine optimization programs like Pay-Per-Click, link building, and others.

b. Offline marketing

• Cheap: The use and distribution of flyers and leaflets.

• Expensive: Paying ad space for newspapers and magazines, as well as air time for television and radio networks.


There is much argument between the offline marketing and the online marketing side when it comes to audience or customer coverage. But, offline vs. online marketing—which marketing type really provides a business or site more exposure? Well, take a look at the advantages of both:

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

a. Online marketing

• There’s a lot of free space in the cyber world for business exposure, and millions of people browse the internet everyday. By advertising online through banners and other marketing means, as well as by putting up an online site, you reach people on a global level.

b. Offline marketing

• Marketing offline may not reach a global level as much as online marketing, but it is advantageous in such a way that it covers more number of people in a particular targeted area. Why? Well, the biggest reason is that it is accessed by a wider group of people compared to the internet, which is usually accessed more only by the younger generations.

Customer Relationship

When it comes to dealing with customers, there is a great mark of difference between online and offline marketing, as follows:

a. Online marketing

• Everything about the company or the product is presented in a website and online catalog. However, many customers are doubly cautious when it comes to doing transactions and shopping in online sites because of the many cases of fraud and identity theft that are happening in the internet. This causes people to doubt the authenticity of online businesses, even those that are legal in reality.

b. Offline marketing

• This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. More people trust advertisements found in newspapers or television stations that they rely on. And when you market your site or business through such offline marketing methods as seminars and workshops, you’ll be able to show your expertise in your field among the participants. And, the word of mouth that results can be a very good asset to boost your business.

So, online vs. offline marketing—which is better? The best way is to actually combine both, picking the most effective methods from the two to get the most benefits.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO Hosting

PostHeaderIcon Offline Marketing VS. Online Marketing

Online business owners seem to have forgotten the revenue that could be gained by tapping on the largest pool of potential clients – the offline world. Most online businesses focus the bulk of their marketing and advertising campaigns online that the less virtual world has been given very little thought. In this article, you will understand why there is wisdom in marketing and advertising in the real world.

Fast results
Online marketing strategies like search engine optimization or SEO are very effective. No doubt about that. However, in yielding fast results, strategies like SEO are a lagging behind. It takes weeks, even months, before SEO efforts start getting results. It could take a long time before search engines identify a website and put it up on its high-ranking list.

The same is true with banner adverts. Although a bit outdated already, many online companies are still using banner ads to divert traffic to their websites.

If you don’t have accurate details regarding Offline Marketing, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

These strategies, along with a few fresh ones, drive results. However, the results are not often guaranteed to be created within a short span of time. Offline marketing and advertising, on the other hand, tend to have stronger impacts than their online counterparts. Perhaps the result stem from direct contact with real consumers. Perhaps consumers have a higher trust level on advertisements that they get to see and touch personally. There are many factors why consumers prefer offline marketing. Whatever the reason, one thing remains true – old school marketing strategies have been dishing out good, concrete results long before online marketing entered the scene.

Standing the test of time
If there’s one thing that is sure to happen to your online marketing strategies, it is that these will change over time. Whatever work you have invested on your website, banner ads, and SEO, these will surely change as websites and web pages come and go. On top of these, search engine results aren’t permanent. These fluctuate overtime. Whatever ranking you had last week may be changed this week. As the old saying goes, “nothing is permanent except change.” The adage is truer in the virtual world than it is in the real world, though.

An online entrepreneur using offline marketing, however, doesn’t have to worry about that matter. Offline marketing strategies are more or less permanent than their online counterparts. At the very least, they are far more predictable. If you place advertisements on a billboard, you can expect to have that advertisement for as long as that billboard is up. If you have sent out direct mails to your customers and potential customers, you can expect to have those mails delivered to their mail boxes. If you’re paying for radio or TV ads, you can expect nothing less than having some people hear or see your ads. That much cannot be said about online marketing strategies.

Make no mistake though, online marketing has its many uses and advantages. It is just that in some areas, offline marketing seems to have the edge over its virtual counterpart.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

PostHeaderIcon Employing Offline Marketing For A Small Business

Are you looking for some inside information on Offline Marketing? Here’s an up-to-date report from Offline Marketing experts who should know.

Offline marketing is just as important as online marketing, in fact, they go hand in hand. Realizing that these two marketing strategies are not mutually exclusive is very instrumental in the successful promotion of your business. The use of search engine optimization, blog posts, and countless other online marketing strategies can only take you so far, and broadening the reach of your brand involve the most traditional methods of promoting your products and services. This article focuses on offline marketing for small businesses, and here we will enumerate the five cheapest methods to promote your internet business offline.

Promoting your website through radio talk shows is obviously a very effective marketing strategy. The amount of radio talk shows in America alone can reach up to thousands and the trick is to make your brand information accessible to them. So what do you do? You sign up with the Radio Television Interview Report (RITR) and run up an advertisement that should catch the attention of radio producers and hosts.

Ah, the ever-reliable boob tube. Even amidst the internet explosion, the TV is still one of the most reliable mediums to showcase your products and services. What you can do is contact local television stations and offer to be a guest in one of their segments or put out an ad for the local cable channel. The general rule of thumb still applies – choose a TV station that caters to your target customer base. Also remember that the better coverage the television station has, the better it will be for your business. If you have more cash to spare, contact mainstream television stations and your website should be a word-of-mouth among viewers in no time.

The printed word is easily accessible to any demographic, not to mention it gets passed around. Taking advantage of free local magazines and newspapers will put a lot of leverage as far as marketing your products and services is concerned. You will have to pay to have your ads posted, but that’s money well spent if lots of people get to read them. There’s a magazine for everything these days – be it cars, sports, tattoos, even knitting. Contact a publisher for a magazine that caters to the same customer base you have, and request for your ad to get published. If done to perfection, I promise you that your domain name will be a word-of-mouth among subscribers of that magazine. Having an interesting domain name and byline will be of great help too.

Knowledge can give you a real advantage. To make sure you’re fully informed about Offline Marketing, keep reading.


Getting involved in a lot of organizations can give you lots of opportunities for spreading the word about your internet business. This includes Chamber of Commerce events, non-profit organizations, church memberships, business clubs, and any group that provides opportunities for interaction. Being active will involve lots of presentation opportunities, and when they come, make sure to give your best spiel.

You can promote your business in any normal occurrence, be it meeting up with old friends or going to your favorite local bar. Word of mouth is the oldest trick in the book, and the results can be exponential if done with regularity.

By using the methods above, you’re small business should continue to grow. After you have accumulated a good return on your investment, a whole lot of other sophisticated methods that should boost your business will be made available to you.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

PostHeaderIcon 5 Proven Offline Marketing Methods For Newbies

Do you ever feel like you know just enough about Offline Marketing to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Offline Marketing experts.

We’re currently in the Information Age – an era where information is shared among people almost at the speed of light. This, of course, was made possibly through the Internet. As more and more people are getting online, online marketing has reached a level in a way that marketers from decades ago can only ever dream of. With that in mind, many marketers have used the Internet as a powerful medium to market their products and services that they completely shelved the notion of using the ever reliable method of offline marketing.

This is a grave mistake any marketer shouldn’t commit, since offline marketing is as essential as it was decades ago. It is also made more significant if used hand in hand with online marketing. To bolster your marketing efforts, here are important offline marketing methods to help you out.

1. Direct mailing is a method that is no less effective as it was before even with the current popularity of emails. Direct mail comes in the form of flyers, brochures, letters and postcards. You can also create your own hard copies on your own printer to reduce costs. Mailing postcards are also cheaper than mailing letters and fliers, so make sure that make use of this method to maximize your capital.

One avenue where you can focus your direct mails is the brick and mortar businesses. This is obvious for the fact that an actual physical establishment can have offline marketing materials that employees can read at their own leisure. So don’t forget to include these establishments in your recipients list when you distribute your direct mails.

Think about what you’ve read so far. Does it reinforce what you already know about Offline Marketing? Or was there something completely new? What about the remaining paragraphs?

2. Conducting seminars, workshops and symposiums can go a long way into making your business more visible, and at the same time, showcase your expertise on matters concerning your niche. If you are able to build a reputation in the industry you’re part of, word will spread, and this in turn will help make your product a household name.

3. You can also advertise in newspapers and magazines. This type of offline marketing campaign can cost you some money, so you’ll have to tread carefully and make use of your budget wisely. The key here is to choose the right publications that will advertise your product. To do this, you have to pick the ones that distribute their papers at a high volume. If local, pick those whose area of distribution has a large population. Another important thing: since the popularity of the Internet, magazine and newspaper readership has dwindled, and I would recommend having the ads printed only on Sundays to improve visibility.

4. Charity events are a great opportunity to showcase your product. As one of the sponsors, your brand’s logo can be displayed on all their advertising materials. One rule of thumb is that your website’s URL should be displayed as well. Do this, and the amount of exposure your product will get will be considerable.

5. Finally, you can use yourself as your own product’s advertisement, much like what a mascot does for a company. No, you don’t have to wear silly costumes. Wearing a T-shirt with your site’s URL printed on it, as well as a car sticker with the same effect, should suffice. When you are your own advertisement, you can execute your offline marketing campaign on a more personal level.

When word gets around about your command of Offline Marketing facts, others who need to know about Offline Marketing will start to actively seek you out.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO Hosting

PostHeaderIcon Offline Marketing – Common Mistakes To Look Out For

If there’s one major mistake most online marketers and business owners commit when they channel their marketing efforts online, it’s that they often go all out with their campaigns. Before they know it, the advertising dollars have already dwindled and significant results are yet to be realized.

To avoid this, it is best to keep a strategy in mind and to tread lightly when you’re about to make the top three mistakes most businesses commit when marketing their products and services. Here they are in no particular order.

Non Customer-Oriented Advertising
Sure, your main focus is to drive revenue, to expand your market reach, and to create more business. Although these are what force you to advertise both online and off, you don’t have to send the same message across to your target market.

When promoting your business, you have to promote it in a way that will make your customers feel that they are far more important than all your profits combined. Your promotions should focus on your customers and some level of empathy towards them must be shown in your ad campaigns. Remember, although it is eventually you who would reap the benefits, you have to start with letting your potential customers understand that your products and services are to the best of their interests.

The long and short of it is that you send the message across that your products and services would be a great help to them. Create the overall impression that you are after catering to their needs – no strings attached.

Once you begin to move beyond basic background information, you begin to realize that there’s more to Offline Marketing than you may have first thought.

Be careful not to overdo it, though. Consumers are aware that revenue is very important to your company. So long as they understand that your services or products have their interest in mind, you’ll be safe.

Quantity Over Quality
It’s costly, it’s non-essential, it’s not effective. Prioritizing quantity over quality in marketing campaigns is all these.

Most business owners, perhaps brought about by their excitement in sending the word out about their business, often focus on the volume and not the quality of the advertisements they roll out. Most find consolation in the excuse that they have dollars to spare on advertising.

Given that they do have the budget to finance a great deal of advertising and marketing materials, having plenty of ads lacking in quality could still prove detrimental to their business. It could sacrifice branding and image building, which are quite arguably among the most important factors in building a business’ reputation.

On top of the damage that this practice often creates, the money that could have been used to more effective marketing often drain without any good results. There are many important things where extra marketing and advertising money could be used for. Things like advanced training for employees, business research, and even expenses that might be required in the future.

In a nutshell, some cerebral work put into advertising could go a very very long way. And avoiding costly marketing mistakes could do a great deal of good things for your online business.

I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing–the more you understand about any subject, the more you will be able to share with others.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

PostHeaderIcon Effective Offline Marketing Strategies

The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies for each marketing component should be implemented.

Product Strategies

A product is developed to answer a particular need or want. But, to counter competition, new features or benefits should be added aside from its basic function. This can include a more appealing color or an inclusion of a minor feature. If the product is a rice cooker, for instance, a steaming rack can be added so that it can steam foods as well. Variants can also be introduced, like new flavors for juices. Packaging should be regularly improved or enhanced as well, especially for consumer commodities such as shampoos, toothpastes, canned goods, and cereals. These products are regularly purchased by consumers and are also produced by a lot of competitors. Thus, repackaging will counter stiff competition. It will also avoid product fatigue or boredom on the part of the consumers.

Promotional Strategies

Customers today are not only demanding but also discriminating. They can afford to because of the availability of many products and services of varied brands, models, and features in the market. To have an edge over a competing product or brand, offline marketing strategies that will effectively market the product should be implemented. The most effective advertising medium today is the television because people are glued to their TV sets for an average of two to four hours per day. TV ads should be creatively done to catch the attention of its target customers and promote memory recall. The commercial models or product endorsers should also be appropriate to the target market segment.

See how much you can learn about Offline Marketing when you take a little time to read a well-researched article? Don’t miss out on the rest of this great information.

Pricing Strategies

Overpricing and under pricing can be both beneficial and detrimental to a product or service. Overpricing may cause customer to shift to other brands while under pricing may convey an inferior quality of product. Therefore, it is important that pricing be carefully studied to arrive at an optimum price. Social pricing can also be adapted. This means that if the product is sold at high-end markets such as boutiques and other exclusive shops, the product can be priced higher than its regular price. This strategy is more applicable to non-essential or luxury products.

Product Channel or Distribution Strategies

The channels through which the product will reach the end users are also important. Networking and multi-level marketing are widely popular these days. Aside from the regular advertisements in the form of TV and print ads, the product can also be promoted and delivered personally by dealers and agents.

Marketing is both a science and an art. Since the users are human beings, both their mental and emotional faculties are involved in choosing the particular brand, type, or model of products to buy. Thus, it is important that effective offline marketing strategies be implemented to attract customers and to sustain their patronage.

That’s the latest from the Offline Marketing authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

About the Author
By Kenneth Allan Crosby jr,feel free to visit his top ranked recycling site: recycling, tips, history

PostHeaderIcon 5 Ways To Improve Your Offline Marketing Ideas

The best course of action to take sometimes isn’t clear until you’ve listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.

Recently, companies have been revisiting offline marketing strategies and making them a vital part of their systems. It was not a long time ago when companies have disregarded the importance of offline marketing strategies and put their attention to online marketing instead. However, since a lot of web sites are streaming in the virtual realm right now, it then becomes difficult for these companies to compete with one another. Hence, offline marketing has once again found their place in companies and business establishments. With the different strategies you can utilize in offline marketing, there are limitless possibilities as to where your companies can go.

Improving Your Offline Marketing Strategies

In order to improve your offline marketing strategies, here are some ways which you can adopt and utilize for your local businesses. First, you can innovate your use of print advertisements. Traditionally, print advertisements can be found in bulletin boards and walls. However, nowadays, there are practically a lot more places where you can incorporate your print advertisements. You can put your ads on subway trains, on the sides of buses, and even on sidewalk benches. A very unique way of using these print ads is incorporating them in tee-shirts or anything that can be worn. When people wear these items, they automatically become human and mobile advertisements.

Distributing Your Business Cards

Second, it is a great strategy to leave your business cards in local establishments and stores. It is a grand way to let the owners of these businesses meet and get acquainted with you. In addition, it is a great way to form partnerships with these businesses. So, in instances when they need to outsource items or services which you can provide, you can easily help out and it becomes an additional source of income for you.

You may not consider everything you just read to be crucial information about Offline Marketing. But don’t be surprised if you find yourself recalling and using this very information in the next few days.

Being Active In Local Radio Stations

Third, you can have yourself interviewed in local radio stations. However obsolete it may seem, never underestimate the capacity of the radio. Even before the age of television, the radio has already been present. Many people are still listening to the radio and having you plug your business or your company in radio shows can definitely heighten your consumer base.

Promoting In Newspapers

Fourth, you can have your business promoted in local newspapers. You can even advertise for free in selected newspapers that offer such free service. Making use of this kind of traditional marketing strategy is still effective for businesses, since most households and even establishments have daily deliveries of newspapers. When making use of print advertisements however, make sure that you are using the appropriate elements for your ad; for example using the right colors, right fonts and right layout.

Lastly, you can conduct regular activities for your business. You can think of fresh and unique activities that can definitely increase your number of consumers. For example, if you own a coffee shop, you can hold an acoustic night every Thursday night. You can invite local artists to sing and play in your coffee shop for such an event. Not only will you be able to promote your business to a larger scale, but you will also be able to help local artists and bands at the same time.

Other than this, you can even hold book signings, poetry reading, art contests and the like in your shop. Having these simple offline marketing strategies can definitely reach a wider audience as long as you are willing to innovate and experiment.

About the Author
By Kenneth Allan Crosby jr,feel free to visit his top ranked recycling site: recycling, tips, history

PostHeaderIcon The Creative Evolution Of Offline Marketing

In the olden days, products were sold personally. They were marketed through cajoling, persuasion, and to some extent even manipulation. This is somehow humiliating on the part of the seller, especially if he is not born as a natural salesperson. This is also annoying to the targeted customer. Such marketing strategy wastes a lot of time and effort, both on the part of the seller and the buyer. With the advent of new technologies, new products and services were developed and invented. This gives rise to the evolution of offline marketing.

Today, there are already different forms of media used in marketing:

• Newspapers, magazines, radios, and televisions are now deluged with advertisements.

• Posters, leaflets, flyers, and banners are also used as advertising tools.

• Business cards and brochures are handed personally to people or sent through snail mail.

A Little History Of Marketing

During the industrial age, mass production became very efficient. More products were produced at a lesser cost and with lesser man hours used. This gave rise to more product variants such as several variants of goods like toothpaste and shampoo, as well as more models of machines like automobiles. More luxury products were also developed such as facial wash, nail crème, hair colorant, foot moisturizer, and many others.

To market these non-basic or not-so-essential products, the psychological psyche of the individual was targeted. Specifically targeted was the self esteem of a person, which was identified by Abraham Maslow, a renowned psychologist, as one of the needs of individuals. Very popular celebrities in the field of entertainment and sports were employed as commercial models.

Truthfully, the only difference between you and Offline Marketing experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Offline Marketing.

The ads were very costly, although very effective, because the customers liked to be identified with their favorite celebrities, though indirectly, by using the products that they were endorsing. This part in the evolution of offline marketing is responsible for making the products and services very expensive.

Today, some more sensible businessmen use other forms of marketing strategies that are more cost efficient, such as the following:

• Giving product samples, free trials of products and services, price discounts, and product giveaways.

• Hiring staff to promote products through demos in supermarkets, schools, and other places where there are a greater number of potential customers.

• Showing testimonies of satisfied product users on TV, newspapers, and magazines.

• Providing before- and after-sale services like free deliveries and installation, warranties and free spare parts replacement, and toll-free twenty-four hour call center services that accommodate customer inquiries and requests.

All these methods effectively attract buyers, and even discriminating customers. More importantly, they have specific appeal to practical individuals.

In today’s modern time, advertisements are becoming subliminal. Articles are written by regular columnists in tabloids, newspapers, and magazines discretely, mentioning a particular brand of a product. Photos of popular celebrities wearing a particular product, in which brands are conspicuously shown, are seen in tabloids and magazines. These are effective to customers because many have the tendency to think that the product is really good, believing that the photograph and its publication is just incidental.

The creative evolution of offline marketing strategies provides a great relief to both the customer and the seller. For one, the buyer no longer needs to be directly pressured by persistent salesmen to buy a product or service, no longer wasting time and energy. And more importantly, it liberalizes the marketing process.

That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO Hosting

PostHeaderIcon Businesses Opting For Offline Marketing

Today a lot of companies have opted to use the virtual realm to establish their names and promote their products. In fact, more and more companies are switching to online marketing as a viable replacement for their physical paraphernalia. And as years of experience have taught business owners and entrepreneurs, offline marketing strategies are indeed much more expensive than the online ones.

Offline Marketing Back On Its Feet Again

Online marketing, as the trend suggests, is a much more practical and easy method of getting the word out to the public. However, with the so many domain names and marketing plans available in the World Wide Web, it becomes rather difficult to compete for traffic. Such is the reason that companies today are reverting to the old ways in promoting their names and products. Once again, offline marketing has found its way back into the game.

Offline Marketing As A Strategy

Basically, offline marketing is a strategy which uses traditional methods in advertising and promoting products and services. These traditional methods include ad posters, billboards, television commercials, radio plugs, and even handed out flyers. These methods have been used for so many years, until recently that an increasing number of companies have begun opening their online web sites. However, business owners are re-thinking of ways to get their names much more popularized and even get their web sites more traffic than before. And to these, they have once again chosen to utilize the different strategies involved in offline marketing.

So far, we’ve uncovered some interesting facts about Offline Marketing. You may decide that the following information is even more interesting.

Big Or Small Companies And Offline Marketing

In providing offline marketing strategies, business owners have to first identify which strategies are indeed effective, efficient and also appropriate for their companies. Big companies who are willing to spend a lot of money on advertising, can make use of expensive offline marketing strategies such as television commercials, radio plugs and widespread print advertisements. These strategies can truly increase their familiarity to consumers as well as add to their traffic. On the other hand, small businesses, however limited their financial capabilities may be, can still choose other strategies included in offline marketing. These may include print advertisements, handed out flyers and sponsorships and partnerships with local establishments.

Choosing The Appropriate Srategies For Your Business

No matter how huge or small your offline marketing strategies are, you are sure to get positive effects as long as you understand your audience, or more specifically, your consumer base. Before executing your offline marketing strategies, make sure that you have planned them thoroughly.

And also before anything else, make sure that you know your consumers, you understand their needs and you know how to get their attention. With these as your guide, you can think of marketing strategies that will surely get their senses into your direction. If you are unsure or unfamiliar with the different marketing strategies which you can use, you can hire a marketing agent to do the job for you. You can consult with the agent which strategies are most appropriate and efficient for you and your business.

Opting for offline marketing strategy is a crucial decision for you as a business owner. As long as you spend your money wisely on these marketing strategies, you can go a long way. Always be guided with what your consumers need and want, so that you can choose strategies that best fit your business type.

Of course, it’s impossible to put everything about Offline Marketing into just one article. But you can’t deny that you’ve just added to your understanding about Offline Marketing, and that’s time well spent.

About the Author
By Anders Eriksson, now offering the best guide on movie downloads over at free movie downloads

PostHeaderIcon How To Track Your Offline Marketing Efforts

The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of Offline Marketing is certainly no exception.

Marketing, in any form, should always be administered in a way that makes it possible to receive comprehensive data that determine the effectiveness of each marketing campaign such as direct mail, TV ads, newspaper ads, and more. This method is coined in many business circles as tracking, and it is something that you need to do to go far in your marketing efforts.

Marketing campaigns require money. As a businessman, your job is to earn an amount that exceeds your marketing expenditures. Otherwise, all efforts that were made will be a total waste.

Tracking offline marketing efforts is a task that needs to be undertaken in any type of business – be it an old one or a new one. In fact, tracking is most crucial when the business is just starting out, since all the gathered information from the beginning to the present can help create a more comprehensive graph. This makes it easier for you to make the correct decisions as far as the allocation of marketing funds is concerned. As a result, your marketing campaigns become less costly and more effective in providing you good results.

Here are two methods that can help you track your offline marketing efforts.

Tracking Print and Direct Mail Marketing Online
Once you’ve launched an offline marketing campaign, you’d do better to produce multiple ads. These ads should not be identical when it comes to slogans and the call to action text. This is because you still need to determine which advertisement can produce the best results.

Truthfully, the only difference between you and Offline Marketing experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Offline Marketing.

So how do we segregate the results of each advertisement in a way that can be used for comparative data? It’s really simple: use designated domains. Using the log files, the designated domains can help you track the visitors of your website. Make sure that you assign a respective landing page to each of the designated domains in order to funnel each piece of information correctly. To understand how this works, I’ll show you how it looks like. As an example, let’s assume that the business has something to do with slot cars.

Direct Mail Text 1 – Tracking Domain –
Ad 1 – Tracking Domain –
Ad 2 – Tracking Domain –

If you notice, each advert leads to a unique URL. Once you’ve gathered all the results, you’d be able to determine which advertisement enticed the most people and which one produced the least.

Of course, it’s possible that extraneous variables can influence the outcome. These are rather theoretical, so what I can advise you is add some notes detailing these variables. These notes can come in handy in the future when the time comes you are required to do a business review.

The same method can be used in several types of marketing campaigns such as TV commercials, telephone calls, radio ads and newsprint media. Just apply the same principle depending on the technicalities involved in the type of campaign. If you track your offline marketing efforts, taking pains in recording data both big and small, they can help you determine what works and what doesn’t and might help you think of a groundbreaking business idea. In the long run, this should bode well for your advertising campaign and help your business go beyond your expectations.

About the Author
By Anders Eriksson, proud owner of this top ranked web hosting reseller site: GVO Hosting